It’s been a crazy week and here are three things that triggered us, from a breach in sensitive data to an expected uproar about skimpy outfits.
Coffee Meets Bagel Leak
On Valentine’s day (no less), users of CMB received an email informing of the breach in data security. Structured somewhat like ubiquitous T&C pages, the email looked bland and forgettable, possibly hopeful that users might miss it in the world of spammy emails. The situation was laid out in broad strokes with vague references that “some data…may have been acquired by an unauthorised party”.
Unfortunately, the tech industry has white-washed such situations that these cases are almost normalised. But we know that this statement is euphemism for “our security settings have failed us and God knows who and what has access to it”. They”ve had also the gall to gently suggest “what you can do” in lieu of this crock up. We know what not to do now: trust such sites to safeguard our privacy, that’s what.
For those involved, possible consequences of stolen data may include a flood of targeted ads, of birth control, budget hotels and wedding rings.
Speaking of targeted ads, the marketing mavens of IKEA have done it again. Does anyone remember Ahliangate and s-hook? Or the man who unscrewed a bus-stop bench to take home? In both accounts, IKEA acted swiftly in its product push, putting a cheeky spin on things.
IKEA is obviously culturally aware. It’s also showing a proclivity to market products around choice “occasions”.
There’s always been a dearth of forward-thinking companies churning out relatable marketing materials in Singapore. So we look forward to welcoming more of such ads.
Girl gets bashed online for skimpy outfit
Meanwhile it’s one step forward, three steps back. Online vigilantes—who else—snapped a picture of this woman at Somerset MRT. Because we are a society of primary school children living in the 1800s and because obviously, propriety is a founding principle of our society. Cue lewdness and vulgar comments from keyboard warriors, and an ensuing uproar that grown women need to be taught to dress appropriately.
Possible consequences: surge in sales for chastity belts.