1. Reviews and check-in function
On our app, read real-time rad reviews about stalls and their food. The best reviews are immediately pushed up to the grand social feed page where they’ll have the greatest reach.
By the way, we hope you take to our new check-in function, because it was set up to help CBD workers realise real lives in the area. Snap pictures of food, deals, things-to-do and everything else in between. Throw away your carefully curated Instagram personas and just have fun with making memories of your CBD life.
2. No surcharge, no minimum spending
An objective review somewhere on the internet calls us “extremely silly” for not having a surcharge on our app. By that, it means that as consumers, you’re charged the same price as someone who orders directly from the stall is. Additionally, not a single one of our stalls (hawker, bakeries or food kiosks alike) require a minimum spending.
It’s straightforward enough. Every dollar you spend earns you 5 points, a total of 1000 points gives you $1 voucher; 1600 points $2 voucher; 2700 points $3 voucher.
In the past couple weeks, multipliers have gone up to 100X, a cool 50% discount on your CBD lunches. Keep a keen lookout for more 100X deals.
When we first started out, the traction wasn’t great. We sought feedback, and realised it’s because consumers want variety, so we brought in extra manpower, worked our asses off and begged remaining hawkers to come onboard, working our magic on hawkers, because that’s where the masses go for lunch usually. These days, more stalls have onboarded with us and we hope to see that grow. Pick up the app and you’ll find the famous Boon Lay Huat Hokkien Mee; and even hipster hawker kuehs!
5. No-frills fuss-free and fast fares
Do up your order, even customising it as you would at the stall, and then simply wait to be notified about your order being prepared, via text. Collect when you’re ready. No queuing, ever.
During the testing, we realised the frustrations of not having the option to ask for less sugar in our coffees or extra spicy for our noodles, so we included that feature to simulate physical ordering as closely as we can, subjected to the discretion of merchants. Although in some cases, some consumers have feedback that their requests have not been seen to. at the same time, merchants have also feedback that overwhelming orders during peak hours make it difficult to keep orders straight, as much as they would want to.
WHAT WE ARE
Lunchtime is the nightmare of all CBD workers. The sweltering heat, jostling crowd and fight for seats, it’s almost like Singapore’s version of Hunger Games. Even staggered lunch times haven’t eased the crowds much and queues can get quite horrendously long. Apart from that, it is said that we spend an average of two to three years of our entire lives being in queues.
Lunch should be a reprieve from our tasks, a mini break, but the stress that comes with it can be a bit much. As Daniel Kahneman says, “the easiest way to increase happiness is to control your use of time.” When it comes to lunch though, it does feel like we’ve lost that control. Little wonder that the CBD is always a sea of pinched faces and nervy energy.